New York based photographer Gray Sorrenti has shot the new autumn 2026 campaign for luxury brand Nili Lotan, celebrating Western Americana spirit.

Sorrenti commented 'When I came to visit Nili and talk about where we wanted to go with the campaign, we were so on the same page. It was Bob Dylan, Jimi Hendrix, Mapplethorpe and Patti Smith. It's that kind of just march to the beat of their own drum. That's the vibe'.